Models at Morris+Company are more than mere representations; they are an immersive, tactile medium for reflection, innovation, and abstraction. As Joe Morris describes, they are simultaneously "reflection, experiment, innovation, representation, abstraction, communication, question, answer, success, and failure." This multifaceted role imbues them with immense physical and conceptual value, a body of thought that embodies the cultural essence of our practice.
Through their creation, models mediate between the analogue and the digital, the hand-crafted and the machined, the virtual and the physical. They serve as a lens for reflecting on these dilemmas and bridging the gap between tradition and modernity. In doing so, they allow us to explore and answer complex architectural questions, refining our ideas in ways that are deeply immersive and inherently human.
Ultimately, the act of model making at Morris+Company is not just a process but a philosophy—one that drives innovation, fosters collaboration, and anchors our practice in the physicality of design thinking. It is this ethos that continues to shape our work and our dialogue within the architectural field.
A combination of the following:
Architects make models
Architects work with in-house professional modelmakers to make models
Architects ask in-house professional modelmakers to make models for them
Architects outsource models on occasion
At Morris+Company, our models are predominantly crafted by architects and architectural assistants, fostering a hands-on engagement with the design process. This approach allows our team to gain a deeper understanding of each scheme while enabling subconscious design exploration through the act of making.
For highly intricate models, our architects collaborate closely with our in-house model maker to develop detailed presentation pieces, distinguishing these from working or prototype models. In instances where large-scale site models at 1:200 or the use of specialised materials are required, we partner with external model makers to achieve the necessary precision and scope.
This collaborative ethos ensures that our model-making process remains both exploratory and rigorous, seamlessly integrating craftsmanship with design thinking.
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